Our Story
MIM is a small Norfolk Coastal brand which is inspired by our love of the coast and the wonderful place we get to call home.
Behind MIM are the two of us — sisters, mums and lifelong lovers of the coast.
We grew up in a family where people always went the extra mile to make everyday moments feel special, this is something we strive to do w
MIM is a small Norfolk Coastal brand which is inspired by our love of the coast and the wonderful place we get to call home.
Behind MIM are the two of us — sisters, mums and lifelong lovers of the coast.
We grew up in a family where people always went the extra mile to make everyday moments feel special, this is something we strive to do within our f. After losing our most perfect mum in 2023, life unexpectedly brought us back together after previously living in different countries.
During the most horrendous time in our lives, with mum as our inspiration, we decided to bite the bullet and start this venture together.
Norfolk is where it all began and remains a huge part of our inspiration, but MIM is really for anyone who feels happiest near the sea — whether that’s a windy beach walk, a summer evening watching the sunset or throwing on a favourite hoodie after a day on the coast.
If you add into the above, our love of dogs, crime shows, our beautiful children, the beach and our dependency on tea and coffee... you pretty much have the jist of our story!
Lisa and Emma
