MIM Collection

 Make It Magical was created to celebrate the moments that matter.

 Inspired by the Norfolk coast and designed with heart, we create clothing that helps people feel connected to their favourite places, happiest memories and everyday adventures. 

As a family-run business, we're passionate about combining quality, creativity and personal touches to produce pieces that are more than just clothing—they're wearable reminders of the people, places and moments you love most. 

We are sisters Lisa and Emma and the founders of Make it Magical.

We were lucky enough to grow up in a family who always went the extra mile to make things special. Looking back we feel that we had a magical childhood. Now both mums, we found ourselves recreating these special memories for our children.

In our adult life we have spent most of our time apart in different countries; both staying up late, making games, decorations, outfits... anything necessary to make our children feel happy and special. 

We lost our most perfect mum in November 2023. At the most horrendous time in our  lives, we found ourselves living in the same country again. With mum as our inspiration, we decided to bite the bullet and start this venture together.

If you add into the above, our love of dogs, crime shows, the beach and our dependency on tea and coffee... you pretty much have the jist of our story!

We can't wait to see where Make It Magical takes us - we have lots of ideas and can't wait to share them all with you!

Thanks for visiting! x